The Issue of Junk Food Essay Example for Free

The Issue of Junk Food Essay To a great degree, the over consumption of junk food has become the root cause of an untold number of problems that have manifested in the public. In a way, it is because of the public’s seeming addiction to junk food that aid weight and health related problems that these problems are as common as they are today. In order to understand when junk food becomes dangerous, one needs to look at what exactly junk food is and how to eliminate it from a person’s diet. see more:short speech on junk food   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Junk is essentially food that is processed and loaded with fat and sugar. An example of processing includes the bleaching of brown flower to white flour and, accordingly, the replacement of natural sugars with refined white sugar. The main purpose for this process is not to better the food, but to keep the food on the shelf longer without the food spoiling. In other words, the profit motive is what directs companies to release such manufactured food to the public.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When food is removed from its natural state and processed for a longer shelf life, many of the nutrients that such food is intended to deliver is eliminated. Furthermore, the food’s additives drive the calorie count of the food way up. So, before eating a steady diet of junk food that is high in sugar and fats, one needs to realize that it will surely lead to obesity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So, it is best for the public to avoid these types of food for the betterment of the public’s health. The public, however, is usually attracted to the refined taste (and excessive marketing campaigns) of junk food so they react accordingly and purchase junk food products. It also helps the junk food industry that natural products are usually much higher in price and harder to find at convenience stores. While no one wants to play follow the obese leader, most people are unfamiliar with healthy habits because they have never been exposed to such habits before. So what should people do to avoid the problem of junk food addiction? First, the public must recognize the fact that junk food is real bad for diet and health and to adopt a zero tolerance policy towards junk food. If purchasing higher quality food is what is required, then the person make special preparations in order â€Å"stockpile† quality food in the ‘fridge after a shopping trip rather than purchase from low grade fast food shops while on the run.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order for junk food to lose its hold on the United States’ public, the public must reject eating junk food as a regular staple of diet. This would require a great change on the part of the public’s perception of junk food and that is a daunting task.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To a great degree, it would be helpful if the government cracked down on the very irresponsible behavior that large food companies have been responsible for. However, our society is one that seems to be very adverse to regulation and this is why there has been little leeway in making large food corporations pay for the damage they have inflicted. Of course, there have been court challenges that were lost because the existed the belief that people had developed obesity and health problems because they lacked a certain level of personal responsibility.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regardless of where one sits on the issue of junk food diets, virtually no one can deny that it is a person’s individual responsibility to eat properly and avoid food that is terrible for the body. Yes, there are huge advertising campaigns designed to present people with all the benefits of junk food. However, it is unfair to say that such media campaigns are pure brainwashing. In order to do that, one would have to assume that the public is fairly unintelligent to fall for it. Unintelligent? No. Undisciplined? Yes.

Frederick Douglas Essay -- Frederick Douglas report

Paper on Frederick Douglass In the 1800's, slavery was a predominant issue in the United States, one that most Americans in the South dealt with daily. The Narrative of the Life of Frederick Douglass reveals much about American history during the time of slavery as well as expounds arguments for the abolition of slavery. As a historical document, it conveys information about the slave family, work, the master-slave relationship, and the treatment and living conditions of slaves. As an antislavery tract, it argues against commonly held beliefs about slavery's benefits and its morality, making strong points for getting rid of slavery. In The Narrative of the Life of Frederick Douglass, Douglass reveals, through the story he tells "the core of the meaning of slavery, both for individuals and for the nation."(2) Slave families were often torn apart by the master separating them. Douglass states that often mothers were taken away before the baby reached one year old. He believes this was probably done to break the bond of affection between the mother and the child. In Douglass' own case, he only remembered seeing his mother four or five times, during the night, when she had to walk twelve miles each time just to be able to see her own son for a little while. When she died, Douglass wasn't allowed to go to her burial. He was just told she was dead afterwards. Douglass didn't feel much hearing the news because he barely knew her. Douglass also wrote of how members of the slave family were always at risk of being separated. They could be sold at the master's whim, or when the master died, the slaves would be gathered with the rest of the property to be sold to different masters. Frederick Douglass tells how after his master died, th... ...ample, when he tells how people who could be chosen to work on the Great House Farm would sing songs filled with great anguish. When he heard these songs, he got his "first glimmering conception of the dehumanization character of slavery."(51) The second main idea was how knowledge equals power. His growing understanding about how education would be "the path from slavery to freedom."(64) He tells how the more his master, Mr. Auld, argued his education, the more clearly he knew its supreme importance. His third main point was that freedom is essential for every human being. He showed all of his renders a glimpse of this when he "imagines himself on one of [the ships] ‘gallant decks,' speaks to us and the ships alternating voices of anguish and triumph, pouring out his ‘soul's complaint,' and converting it into an unforgettable image of the meaning of freedom."(23)

Benihana Case Study

Marketing Management Class Notes 1/16/13 Markets: * Consumer market—B2C * Business market—B2B * Global market (? ) * Not-for-profit market—must have higher revenues than cost to survive * ex: health-care: hospitals need 7% more revenues than expenses to survive * Government market Core Concepts: * needs, wants, and demands * segmentation, target markets, positioning * offerings and brands value and satisfaction * relationship marketing * marketing channels * supply chain * competition * marketing environment Marketing mix—4 Ps * Product—good, service, idea, experience, place, person, etc. * Price—above, at, or below market * Place—retail location, channel of distribution * Promotion—advertising, personal selling, sales promotion, PR/publicity Shifts in marketing management: in past: marketing does marketing; now: everyone does marketing * organized by product units; now: organizing by customer segments * using many suppliers; no w: using fewer suppliers who are partners * ex: Wal-Mart and Procter & Gamble pampers—no longer places orders for pampers; now P&G brand manager manages Wal-Mart shelf of pampers * emphasizing tangible assets; now emphasizing intangible assets * building brands through advertising; now building brand through performance and integrated communication * good experience=tell 5 other people; ad experience=tell 9 other people * now even more permanent with online ratings * shotgun (dispersed) v. rifle (accurate) * avoid shotgun (avoid developing product/service that would appeal to everybody) * relying on old markets; now uncovering new markets * focusing on profitable transactions; now customer lifetime value * major goals of increasing revenue and market share v. now: must be responsible for return on marketing investment (ROMI) * local; now glocal (local and global) * focus on shareholders; now focus on stakeholders What do marketers do? develop marketing strategies and plans * generate/collect marketing info (research) * connect w/ customers * develop market offerings * build brands * delivery and communicate value * create long-term growth * ex: ivory 1879 and still going New Marketing capabilities: * use of internet for info and sales * easily gather info about: * customers, prospects, markets, competitors * social media * facilitate and speed communication w/ customers * personal marketing (thru email) * mobile marketing for customers on the go * mass customization * bit of an oxi-moron * ex: Levi’s jeans made to size measurements use internet internally and for other than marketing Evolution of the Marketing Concept * Production Concept—production efficiency, low costs, mass dist. ; consumers want the most quality, performance, or innovative features (more, better, faster) * Stool made in cottage industry—individuals made them at home w/ tools on handindustrial revolution—factories, standards, conformity, production concept emerged * Selling Concept—consumers will buy only if the company aggressively promotes/sells these products * Too many stools produced and no one is buying themhow to sell them? must aggressively sell and advertise * Marketing Concept—focuses on needs/wants of target markets and delivering value better than competitors * Quit making stools that people don’t need or want; * must determine how many stools the customer wants first before making them * The Marketing Concept’s—Three Pillars: * Customer orientation * Integrated marketing effort** * Table 1. 1 on p. 23 * integrated w/ other departments b/c marketing interacts w/ customers * Emphasis on profitable sales (not all sales are worth pursuing) * Pillsbury Ex: 1. We make flour†¦how do we make the flour faster and better * 2. We sell flour†¦hired sales people and started advertising * 3. What do customers want that has flour in it—expanded product lines †¦Burger King— hamburger buns, pie shops, refrigerated dough products Ch. 2: Developing Marketing Strategies and Plans * Value—the totality of features and characteristics of a product or service compared to its costs * Determinant of Cust0mer Values: * Customer perceived value * total customer value * Image value * Personal value * services value * product value vs. total customer cost * Monetary cost * time cost * energy cost * psychic cost * in mind—instantly assessing value and weighing it against cost Creating value: * satisfy needs * more than one org * functions of marketing creates value Generic value chain—link in chain consists of: * Primary activities: inbound logistics, operations, out-bound logistics, marketing and sales, service * support activities: firm infrastructure, HR management, technology development, procurement (purchasing) * margin-includes profitability Ex: Levi Jeans Value-Delivery Network: Dupont fibersMilliken fabricsLevi’s apparelSears reta ilcustomer * each is a link in the value chain When value is not provided: * lost sale * lost customer—CLV (accounting for the number of years person would have been a customer) Competitive Advantage—something a co. has that no other co. has * achieved through: * 1. core competencies—source of comp. advantage, application in wide variety of markets, and difficult for competitors to imitate * 2. distinctive capabilities—excellence in broad business practices * involve multiple levels of people ex: ability to innovate, ability to understand your customer, understanding the market Marketing goal=competitive advantage * must be something significant to customers * important in a variety of markets * difficult to imitate Strategic planning: * Corp. Mission * â€Å"Marketing Myopia†Ã¢â‚¬â€see close but don’t see far away; * Railroads thought they were in the railroad business, had they realized they were in the transportation business they could have expanded line to auto or plane * What business are we in? * growth opportunities * growth matrix * SBU—Strategic Business Unit * Resources—S/W Assessment—O/T * goalsstrategies to achieve goalstactical plans to achieve strategies Good Mission Statement * ex’s in the book: Table 2. 5 * identify: * target customers and markets * principle services delivered * org. philosophy * desired self/public image * Mission statement—what the co. does; Vision statement—hope for future Goals and Objectives: * goals—umbrella; hierarchical (at different levels) * provide broad direction * objectives—SMART * Specific * Measurable * Actionable * Realistic * Time bound—for marketing plan, usually a year * for new product, maybe 6 months Porter’s Generic Strategies: * 1.Overall cost leadership—low cost provider; can make stuff at the lowest cost (will have higher margins and more choices) * 2. Differentiation—develop competitive advantages that are diff. from competition * Focus—segment; * niche market focus that has either overall cost leadership or differentiations Ansoff’s Product/Market Expansion Grid: | Existing products| New products| Existing markets| Market Penetration * advertising, lowering price, increasing sales personnel, * take existing pie of market share and try to get bigger piece of the pie | Product development| New markets| Market development * ex: co. hat made lawnmowers B2B (golf courses) decided they could sell those lawnmowers to consumers | Diversification | Boston Consulting Group’s Growth Share Matrix | Relatively high market share| Relatively low market share| High market growth rate| Stars| Question marks (aka problem children—don’t know how they are going to turn out)| Low market growth rate| Cash cows—products you’ve had for a relatively long time but they have slow growth Ex: Coke for Coca-Cola| Dogs| Implementatio n—plansEvaluation and Control: * Set objectives (to be measured) * measure performance against objectives * understand deviations—why didn’t you achieve what you set out to achieve * set new objectives Marketing Plan Parts: * Exec. Summary * Table of Contents * Situational Analysis: External Analysis * Situational Analysis: internal analysis * SWOT critical success factors * Goals/objectives * Strategy—4 Ps * Action programs * Financial implications * Controls Case Analysis—slides being sent via email

Global Atmospheric Circulation and Related Effects

Solar radiation warms the air over the equator, causing it to rise. The rising air then proceeds south and north toward the poles. From approximately 20Â ° to 30Â ° North and South latitude, the air sinks. Then, the air flows along the surface of the earth back toward the equator. Doldrums Sailors noticed the stillness of the rising (and not blowing) air near the equator and gave the region the depressing name doldrums. The doldrums, usually located between 5Â ° north and 5Â ° south of the equator, are also known as the Intertropical Convergence Zone or ITCZ for short. The trade winds converge in the region of the ITCZ, producing convectional storms that produce some of the worlds heaviest precipitation regions. The ITCZ moves north and south of the equator depending on the season and solar energy received. The location of the ITCZ can vary as much as 40Â ° to 45Â ° of latitude north or south of the equator based on the pattern of land and ocean. The Intertropical Convergence Zone is also known as the Equatorial Convergence Zone or Intertropical Front. Horse Latitudes Between about 30Â ° to 35Â ° north and 30Â ° to 35Â ° south of the equator lies the region known as the horse latitudes or the subtropical high. This region of subsiding dry air and high pressure results in weak winds. Tradition states that sailors gave the region of the subtropical high the name horse latitudes because ships relying on wind power stalled; fearful of running out of food and water, sailors threw their horses and cattle overboard to save on provisions. (Its a puzzle why sailors would not have eaten the animals instead of throwing them overboard.) The Oxford English Dictionary claims the origin of the term uncertain. Major deserts of the world, such as the Sahara and the Great Australian Desert, lie under the high pressure of the horse latitudes. The region is also known as the Calms of Cancer in the northern hemisphere and the Calms of Capricorn in the southern hemisphere. Trade Winds Blowing from the subtropical highs or horse latitudes toward the low pressure of the ITCZ are the trade winds. Named from their ability to quickly propel trading ships across the ocean, the trade winds between about 30Â ° latitude and the equator are steady and blow about 11 to 13 miles per hour. In the Northern Hemisphere, the trade winds blow from the northeast and are known as the Northeast Trade Winds; in the Southern Hemisphere, the winds blow from the southeast and are called the Southeast Trade Winds.